Maximize Your Sale
If you want to increase your sales, revenues AND profits, you will love this post. It shows 2 areas of your business you need to focus on and provides a link to dozens of practical ideas you can use.
1. You need to focus on increasing the value of your work
We live in an age where someone can go to Google and in a few minutes, find providers in your industry, claiming to offer what you offer, for less money. You don’t want to have to compete by being cheapest, so the alternative is to focus on value.
If you pump enough value into what you do and lift your service is head and shoulders above the average providers in your industry, you are no longer competing with them. Prices or fees are no longer the same factor they were.
2. You need to focus on marketing your value
You don’t want your business to be the best kept secret in town. For your business to succeed, you need your marketing to attract the attention of the right people and show them just how great you are.
Earning people’s attention is harder today than ever before, because your prospective clients have never had so much information to navigate through every day. Your marketing is trying to get noticed, in a non-stop deluge of messages. Your prospective clients are being bombarded with everything from radio / TV commercials, email marketing, text messages and social media updates, to direct mail, websites, cold callers and newspaper ads. It’s non-stop and somehow, you need to get noticed.
The answer? If you are serious about getting your message heard above all those other people trying to do the same, you need to be significantly better then they are, at earning the attention of your marketplace. Some of those guys are very good, others are good and others are just very noisy. A great place to start, is to understand that the more you pester people, the less likely it is that they will listen to you. People hate being pestered or pursued.